The Lifecycle Of An International Athlete – Negotiating Sponsorship & Endorsements Deals


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This weblog in our collection for global athletes explains the key details to take into consideration when entering into sponsorship and endorsement deals or merchandising agreements. 

Most athletes in most sports have fairly number of many years at the major.  The common taking part in job of a Premier League footballer is 8 yrs, and it’s a identical tale at the optimum stage of most other skilled athletics.  For this purpose by yourself, it is significant that athletes and their advisers consider how to leverage their elite position and commercialise their name and picture rights, via sponsorship and endorsements (and quite possibly also merchandising).   Not only is it an significant revenue stream but it may perhaps also empower the athlete to preserve their “brand value” lengthy after their participating in vocation has occur to an close.

This site examines some of the crucial problems to contemplate including:

  • What are the diverse possibilities available to athletes?
  • What are the main factors that athletes must be taking into consideration?
  • What are the crucial phrases to be considered when negotiating a contract?
    • Exclusivity
    • Advertising legal rights granted
    • Popularity management
    • Athlete’s liability
    • Regulate and approvals
  • In general technique


Mary-Clare Palmer Edmund Forey


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