The Lifecycle Of An International Athlete – Dealing With Branding And Image Rights


Man holding trademark symbol

Friday, 06 Might 2022
By Gavin Stenton

This blog in our sequence for intercontinental athletes explains the key authorized factors on impression rights and trade marks to take into account when coming to compete in the Uk.

For athletes and sports personalities, in their ability as ‘brand owners’, registering their personalized makes is an significant investment that generates sizeable useful, commercial and authorized advantages, and allows them to reduce unauthorised utilization and take whole benefit of any licensing and/or other commercial chances.

This site explores some of the core mental house rights that might kind portion of an athlete’s model portfolio:


  • How does graphic proper safety in England and Wales assess to other countries?
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  • Is there anywhere to sign-up impression rights?
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  • Are there option implies of preserving impression legal rights in the United kingdom?&#13
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  • Trade mark registration 
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Written by

Gavin Stenton

Gavin Stenton

Associate, Penningtons Manches CooperGavin is a trade mark, models and manufacturer protection expert, advising brand entrepreneurs in a extensive array of field sectors which include vogue, retail, activity, beverages, training, publishing, IT, biotech and specialist solutions.

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