Make Money Monday:  Should Lawyers Use TikTok? – My Shingle


In the past four many years, the social media system TikTok grew exponentially, now boasting a billion consumers a month averaging 850 minutes on the app.  Attention-grabbing knowledge, but really should attorneys be utilizing Tiktok? You may well be inclined to reply “hell certainly!,” specially right after looking at these illustrations of early adopting legal professionals who’ve absent viral with numerous hundred thousand followers or additional.  But in advance of you incorporate Tiktok to the laundry record of other platforms that you have obtained on your to-do list, you may perhaps want to feel about why you want to be part of right before you dive in.

My cautionary words and phrases may sound odd, given that I’m an great admirer of the medium. I scroll by every day, consulting the application for every little thing from recipes like the viral salmon bowl sushi to tech strategies like transforming a video background to make-up how-tos like finding out the basics of applying eyeshadow.  I marvel at the infinite quantity of distinct will take on TikTok trends where by consumers just take a voiceover or circumstance or common tune and adapt it to their message.  And on top of all that, TikTok is insane simple to use with sturdy enhancing resources accessible correct from your cell phone.  Influenced, I commenced my own Tiktok experimental account, with the highly first (ha! ha!) eponymous name where by I put up on a potpourri of topics from starting off a regulation firm to getting ready for oral argument at the DC Circuit to widowhood.  So allow me share what I’ve acquired in my time on TikTok and whether or not solo and little company homeowners really should give it a try.

1.         What is your rationale for wanting to place your law firm on TikTok?

            Do you want to put your business on TikTok just due to the fact you really feel that you really should be on it?  If that is the reason, you are most likely throwing away your time.  I’ve viewed a quantity of firms just recycle other social media information from Instagram reels or Youtube on TikTok just to stake out a existence and it does not definitely play properly.

            Alternatively, do you assume you have information that might be valuable to purchasers? Or do you get pleasure from the neighborhood and want to have interaction in a exciting medium that highlights your feeling of humor or shares your straightforward frustrations with certain kinds of consumers or the authorized program.  Or it’s possible you just want to boost your movie existence by recording and publishing short snippets with no the inconvenience of setting up a studio and a total-blown YouTube channel.  Experimentation and education are excellent motives to get started a TikTok account so lengthy as you are ready to be individual in viewing where by your work qualified prospects and not expecting an outpouring of new clients from the get-go.

2.         Are your regulation firm’s concentrate on consumers on TikTok?

            TikTok can help deliver purchasers for your legislation organization – assuming that your concentrate on customers have interaction the medium.  If you exercise in purchaser-friendly spots like estate organizing, personal bankruptcy, loved ones legislation or felony law, there’s a fantastic possibility that individuals needing information may possibly see your TikToks and link.  Similarly, if you do trademark perform or counsel creators and influencers, TikTok is a goal-loaded medium.  On the other hand, lawyers who provide bigger organizations, universities, and educational corporations, or even (as in my situation), clean up electrical power and environmental justice communities (which are often quite people today-concentrated) might have significantly less rapid business enterprise results on TikTok simply because the purchasers aren’t there.  Nonetheless.

3.         Does your regulation business have some thing one of a kind to share?

You may well be pondering that as just a further divorce lawyer or estate preparing lawyer that you don’t have anything at all distinctive or intriguing to share.  But that’s not real.  You most likely have a special spin on the law in your condition, ongoing court cases, or a own backstory that other consumers could obtain intriguing.  Posing and answering a popular legal query or busting a fantasy can make fantastic TikTok fodder as can sharing your observations on tendencies you see in your exercise that some others could not be acquainted with.  An additional good standby is submitting a information tale heading and detailing the lawful concerns powering the headlines.  Of course, you may well not even determine out what to say until finally you choose the plunge – I’ll confess that I experienced some problems coming up with information until eventually I just started out speaking.

4.         Even if you never interact TikTok, can your legislation firm master a thing from it?

After contemplating it over, you may perhaps make a decision that posting on Tiktok will not advantage your regulation organization.  And that’s good.  But even if you do not personally participate, there’s considerably that attorneys can understand about other lawyers on TikTok by scrolling through.  As a young lawyer, you may perhaps uncover a law firm mentor.  As a attorney practising in a specified city or point out, you may get to know another lawyer by way of TikTok and achieve out and make a connection.  Plus, as I reported at the outset, you can use TikTok to quickly choose up all kinds of hacks to make your expert and personal existence easier.

Granted there are now far too lots of sites to hang out on social media, but TikTok is a further 1 to look at introducing even if you’re only a passive user.

If legal professionals come to a decision to interact TikTok, what is the finest path to achievements?

So if you make your mind up to use TikTok, how can you have interaction effectively? A few of starter solutions setting up with putting up persistently as TikTok’s algorithm will construct on frequency and person engagement.  Upcoming, latch on to TikTok Traits – which lawyers should be excellent at in theory since we’re natural followers (at least when it comes to precedent). I’ve in no way been just one to shadow the group, so traits aren’t my issue but they’re a terrific way to breed virality. Third, comment on other user posts and assist them sincerely and not just to acquire followers.   Fourth, recirculate your TikTok material on other social platforms like YouTube, LinkedIn, Twitter, and Instagram.  Ultimately, just have enjoyment with it – you know you are doing TikTok proper if you’d proceed taking part in with it no matter of regardless of whether you have 10 followers or ten million.

Some Little TikTok Illustrations of Attorneys

If you’re critically looking at TikTok, you can certainly search to lawyer influencers as inspiration.  But it can also be daunting to attempt to catch up to attorneys with hundreds of 1000’s of followers who tapped into the medium early on or introduced site visitors from followers on other platforms.  What is far more fascinating to me are Little TikTok lawyers who are slugging it out each day attaining traction and building followers.  Here’s a list that I compiled back again in November 2021 of TikTok Lawyer accounts of 15k or fewer followers (notice: some have grown past that just in a shorter six months) – quite a few that haven’t even cracked the 5000-follower mark.  But we all begin someplace, ideal? When will you?


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