Though John Mueller did a excellent occupation detailing how to analyze your site with Google Webmaster Tools, I thought I could outline a few recommendations on how to diagnose both of those on-web-site and off-web-site difficulties with Google Look for and its advanced operators.
- Make confident your web page is free from any variety of filtering concerns: lookup [yourdomain.com] in Google if your sites will come up #1 for this query, you are executing alright. If you see other website mentioning your area rated very first, that is a bad sign
- Make guaranteed there are no duplicate articles issues: search for a very prolonged quotation from your internet site (correct match, i.e. in estimates). With a web site, for instance, you have a great opportunity to see the category site (summarizing the put up) alternatively of the corresponding write-up website page
- Look at how quite a few URLs from your web site have been indexed: research [site:yourdomain.com] and “dig deeper” into the look for final results:
[site:yourdomain.com/subdirectory1] + [site:yourdomain.com/subdirectory2] + etcetera (the “deeper” you digg, the more/ the more accurate outcomes you get)
- Discover if the site has canonical issues (for web-sites working with www): search [site:yourdomain.com -inurl:www] and see if any non-www URLs have been saved in the index)
- Recognize most strong internet pages of your internet site:
[ www site:yourdomain.com]
[ tld site:yourdomain.tld]
(kudos to SEOmoz for the suggestion)
- Come across most pertinent web pages of your website (to additional advertise them for the specified expression): research [site:yourdomain.com keyword] or [site:yourdomain.com key * phrase]
- Examine your website is crawled and indexed frequently plenty of: look for [site:yourdomain.com] + perform with “date range” advanced research option.
- Verify who (and what) your web page is affiliated with: lookup [related:yourdomain.com] to determine your internet site co-quotation (i.e. mainly, who your promoters also hyperlink to).
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